FC Barcelona introduces unique new vertical experience on App & Website

Culers can now enjoy a unique new vertical experience on the FC Barcelona official application with the incorporation of ‘Barça Stories’ into the platform. Barça are the first football club to offer such a feature on their official channels with the new feature designed to bring the fans even closer to the Club. Furthermore, a new vertical video feed in the form of ‘Clips’ is available on the FC Barcelona App allowing users to enjoy exclusive daily content related to the players, classic moments from Barça history such as memorable goals and celebrations as well up to date video footage of training sessions and much, much more. 

The redesign of the application gives users a cleaner mobile experience with easier access to key features such as news and match calendars, not just for the football first teams but also for all the professional teams at FC Barcelona, making it simple for fans to have all the key information they need right at their fingertips.  

The feature allows Culers to test their knowledge and measure up against fellow fans with daily quizzes and to share the opinions with other fans around the world via exclusive polls.  

Match day 

When Match Day comes around at FC Barcelona the stories feed comes into its own, offering all the build-up, live match coverage and all the post-game news, analysis and reaction in the new, exciting format. 

‘Barça Stories’ are not only available on the newly redesigned official application but also on the Club’s website and the new format gives fans the chance to keep right up to date with all the news and events at FC Barcelona with new ‘stories’ every day.  

The changes are a reflection of the Club’s ongoing commitment to creating engaging digital experiences and desire to bring the players closer to the fans and capture new audiences. The new look App is the latest, but by no means last, in a series of steps to strengthen Barça’s DNA on its digital channels.  

Check out the new features for yourself on the FC Barcelona App and become part of the Barça ‘Story’.